Influencers are often the closest link between brands and consumers but how can you catch their attention? And how should you work with influencer marketing?
Unbox #1
Unbox #1 focuses on changes in consumer behaviour and how brands can create engaging experiences through digital channels. And how this puts new demands for purposeful packaging solutions.
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Meet the experts at Unbox #1
For the first Unbox we have invited three inspiring guests.
Alexis Robillard, CEO, and founder of vegan makeup brand All Tigers.
Coming from leading positions in marketing at brands like L’Oréal, Interparfums, and Dior, Robillard started ALL TIGERS in 2017.
Read moreMarkus Wulff, Director of digital innovation at brand development agency Grow.
Markus Wulff is an expert in smart packaging and has worked with several global brands.
Read moreMoon-Suck Song, CEO, and co-founder of e-commerce agency Panagora.
Working with e-commerce for almost 20 years, Song has vast experience from launching successful online retail concepts.
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When purposeful packaging is the full experience
Over the last dramatic year, e-commerce has become the new normal for consumers worldwide. Through a recent case study, paper merchant Antalis has researched how this can affect packaging design and inspire company branding.
Let's talk more on how to create a deeper engagement with consumers
At Holmen Iggesund we know all about paperboard and a lot about packaging. We'd love to talk more on how we can develop smart packaging solutions together.