What values do we connect with premium and what will add value in the future? Unbox #3 explore the past, present and future of premium. We discover trends and how they will affect the packaging solutions of tomorrow.
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Unbox #3 - What is the next premium?
The premium market and concept is constantly evolving. Unbox #3 discover the biggest premium trends, relate them to packaging and look for future solutions together with invited experts.
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The future of premium
In this deep dive, we take a closer look at premium trends such as authenticity, transparency, and minimalism, and explore how they can be translated into packaging solutions.
Meet the experts at Unbox #3
Shankar Prasad
Shankar Prasad is a Chemical Engineer and entrepreneur who founded Pureplay Skin Sciences in 2013 and launched Plum Goodness, India’s first vegan beauty brand. The philosophy is to use the goodness of science combining effective synthetic ingredients with natural ones.
Meet the experts at Unbox #3
Heléne Olsson
Heléne Olsson has a background as an executive director in international industry and service companies and is currently working for Kairos Future, an international consulting and research company that assists companies, organizations and leaders. She focuses on new business models and digitalization with a sustainable future as a goal.
Meet the experts at Unbox #3
Uwe Melichar
Uwe Melichar is an experienced designer and packaging expert with a focus on sustainable packaging strategy and design. Since 2018 he is the President of EPDA, the European brand and packaging design association and he is also jury member and ambassador for the Red Dot Design Award.
Meet the experts at Unbox #3
Neal Haussel
Neal Haussel represents Holmen Iggesund and has worked with fibre-based materials and packaging in North America for over 30 years. His current role of managing brand owner relations provides a unique perspective on the evolving dialogue between consumers and brands. He will summarize key takeaways from the webcast and share his view on what the latest trends mean for the future of premium packaging from a US perspective.
Meet the host
Sabinije von Gaffke
Sabinije von Gaffke is a highly experienced moderator, facilitator, speaker, broadcast journalist and communications catalyst in the intersection of tech, leadership, sustainability, impact and health.
Previous event:
Unbox #1
Unbox #1 focuses on changes in consumer behaviour and how brands can create engaging experiences.
Previous event:
Unbox #2
Unbox #2 explores one of the biggest challenges and game-changers ahead – the transition to a circular economy.
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What is Unbox?
Unbox is a series of digital events designed by Holmen Iggesund to explore the challenges and opportunities brands face today and in the future. The first event took place in January 2021.