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Paperboard glass bottle packaging to be used for wines and spirits

Wines and spirits packaging

12 useful tips to consider to optimize your packaging

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About the guide

In the competitive world of wines and spirits, the importance of packaging shouldn't be underestimated. Secondary packaging plays a crucial role, as it not only grabs consumer attention but also ensures the safety and protection of the bottles.

Opting for renewable and recyclable materials also aligns with sustainability efforts.

To help navigate the complexities of choosing the right packaging, download the guide for useful tips to consider.

Key takeaways

  • How to make your packaging engage consumers' senses and create an emotional connection.

  • How to safeguard packaging from tearing and cracking.

  • How the construction and choice of material can allow lower grammages and still achieve the same or better strength and durability.

  • How to maintain good light stability and prevent fading.

  • How to achieve high embossing effects, elegant finishes, and sophisticated printing.

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

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