What’s your perfect packaging? Well, the main thing is to think about your product and your potential customers, so you can target them in the most effective and creative way.
The first step will be to answer some basic questions:
According to a survey by the Paper and Packaging Board, 63% of all consumers associate paperboard or paper with premium packaging. Make sure you use paperboard if you want your product to relay that premium message.
Some paperboard benefits:
It’s equally important to choose the right paperboard for your specific packaging application. Paperboard is a versatile material that can be integrated with other materials or designed for multiple functions.
When choosing paperboard, keep these three Ps in mind: promotion, protection and production.
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